The Birth Of Fevicol 1959
Everything great starts small and Pidilite is no exception. The company started with a single factory that manufactured only one product, Fevicol. This white synthetic resin adhesive was primarily launched to make the lives of carpenters and woodworkers easy. Up until then, animal fat, which was clumsy and cumbersome, was the only glue available.
Researching Ground-Breaking Ideas
The differences lies in doing things differently
At Pidilite, we are always in motion, looking for the next opportunity to turn into a different idea.
We search for new ideas in everything we do, and more than two thirds of our sales happen through in-house innovation. We have three fully-equipped in-house R&D centres in India and five state-of-the-art technical research and innovation centres in Singapore, Thailand, Brazil, Dubai and USA. Over 150 professionals use a customer-focused innovation process to bring to fruition the learnings from these interactions.
This is why Fevicol, Fevikwik, M-Seal and Dr. Fixit are not just market leaders, but also names that have become synonymous with the product category.
Pidilite’s biggest bond is through the Fevicol family of products. Fevicol has become a household name that is today synonymous with adhesives. The brand has introduced many innovative products which have transformed the way carpentry trade operates in India.
Pidilite’s biggest bond is through the Fevicol family of products. Fevicol has become a household name that is today synonymous with adhesives. The brand has introduced many innovative products which have transformed the way carpentry trade operates in India.
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